Is cowardice the real reason Texas won’t consider joining the SEC?

First and foremost, Texas does not want to leave the Big 12. They are doing all they can to keep the conference together. The problem is that the Big Ten and Pac Ten promised big money and the schools that don't have Texas' money were wooed by it. I think the SEC would be a better fit for the Horns, but being a centrally located state, playing on either coast would be about the same in geographical terms. But no, it's not cowardice. Anybody that thinks Texas and Oklahoma couldn't compete in the SEC are blind homers. Besides, would you really want Mack Brown or Bob Stoops recruiting your blue chip talent? That surely would happen with the extra exposure they would get by playing in the SEC. Money is the biggest factor right now, along with trying to keep the instate rivalries, and rivary with OU, intact.